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Thailand Shines in Lonely Planet’s 2025 Best in Travel, Featuring Chiang Mai as a Top City

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Thailand shines in Lonely Planet’s Best in Travel 2025, with Chiang Mai as a “Top City” and accolades for Tha Kha Floating Market, Trang’s Sunset Beach, and Bangkok nightlife.


Key Points

  • Recognition: Thailand was celebrated in Lonely Planet’s Best in Travel 2025, with Chiang Mai honored as a “Top City.” The guide ranks 30 must-visit destinations, highlighting Thailand’s appeal as a world-renowned travel destination.

  • Diverse Attractions: In addition to Chiang Mai, Thailand received accolades for Tha Kha Floating Market in the “Best Markets,” Trang’s Sunset Beach in the “Best Beaches,” and Bangkok’s nightlife, recognized for hosting the “Best Drag Shows.”

  • Future Endeavors: TAT’s New York Office Director Chompu Marusachot emphasized Thailand’s hospitality and diverse offerings. TAT aims to promote experiences categorized as Must Taste, Must Try, Must Buy, Must Seek, and Must See.

On October 24, 2024, the Tourism Authority of Thailand (TAT) proudly announced that Thailand has received multiple accolades in Lonely Planet’s prestigious Best in Travel 2025 guide, celebrating its 15th edition. Among the highlights of this edition is the recognition of Chiang Mai as a “Top City,” which not only underscores the city’s cultural and historical significance but also bolsters Thailand’s stature as a premier global travel destination. The guide ranks 30 must-visit places around the world, and Chiang Mai’s inclusion signifies its unique charm, characterized by a rich tapestry of experiences that cater to a diverse array of tourists.

In addition to Chiang Mai’s accolade, Thailand’s tourism portfolio was further enhanced with honors in three other categories. Tha Kha Floating Market in Samut Songkhram, celebrated for its vibrant and dynamic commerce, was recognized as one of the “Best Markets,” embodying the essence of Thai culture and community interaction. Similarly, Trang’s Sunset Beach was highlighted among the “Best Beaches,” renowned for its stunning sunsets and pristine natural beauty. Furthermore, Bangkok’s nightlife received accolades for hosting some of the “Best Drag Shows,” showcasing the city’s lively and inclusive entertainment scene. These varied recognitions reflect the rich diversity of experiences Thailand offers, appealing to tourists with different interests and preferences.

Chompu Marusachot, the Director of TAT’s New York Office, expressed immense pride in the recognition received, attributing it to Thailand’s magnetic appeal and superior hospitality. TAT is committed to enhancing the travel experience and invites visitors to engage with the destination through themes such as Must Taste, Must Try, Must Buy, Must Seek, and Must See. The selection for Lonely Planet’s Best in Travel is a meticulous process overseen by a panel of experts who evaluate destinations based on their exceptional experiences and sustainable practices. This annual recognition not only culminates in a bestselling travel guide but also significantly amplifies Thailand’s visibility and appeal in the global tourism landscape, ensuring that it remains a top choice for travelers worldwide.

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