The Tourism Authority of Thailand (TAT) has launched the “Amazing Thailand Grand Tourism Year 2025” campaign with the goal of increasing tourism revenue by 7.5%. The initiative will focus on promoting “Thai Charms” and “Hidden Gem Cities,” with an emphasis on attracting diverse markets, encouraging domestic travel, and promoting sustainable tourism practices. The campaign is part of the government’s larger vision to revitalize Thai tourism.
The announcement of the “Amazing Thailand Grand Tourism Year” was made during the TAT Strategic Direction for 2025 conference in Bangkok, presided over by Thailand’s Minister of Tourism and Sports. The event was attended by key figures from both the public and private sectors of the tourism industry. The marketing plan for 2025 aims to ignite a renewed interest in Thailand as a tourist destination and boost the country’s tourism industry.
The initiative comes as a response to the challenges faced by Thailand’s tourism sector due to the global pandemic. By highlighting the unique attractions of Thailand and focusing on sustainable tourism practices, the TAT hopes to attract more visitors and increase tourism revenue in the coming year. The campaign will showcase the beauty and diversity of Thailand’s destinations, encouraging both domestic and international travelers to explore the country’s hidden gems.
Source link : TAT Launches “Amazing Thailand Grand Tourism Year 2025” campaign for 2025
