TAT and Thai AirAsia hosted a networking dinner in Bangkok for over 100 KOLs from China and Singapore, promoting Thailand’s culture and tourism through social media engagement and curated itineraries.
Key Points
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TAT and Thai AirAsia hosted the "Your Stories Never End Networking Dinner" in Bangkok on October 8, 2024, attracting over 100 KOLs from China and Singapore to promote Thailand’s tourism.
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The event, led by Mr. Nithee Seeprae and Mr. Krid Pattanasan, featured KOLs with a collective following of over one million, showcasing Thailand’s culture, cuisine, and natural beauty through curated itineraries.
- Aimed at boosting year-end tourism, the initiative capitalized on the influencers’ online presence to spread Thailand’s allure globally.
On October 8, 2024, the Tourism Authority of Thailand (TAT) and Thai AirAsia hosted a significant networking dinner titled “Your Stories Never End Networking Dinner” in Bangkok, which served as a dynamic venue for the event. The dinner was organized by Mr. Nithee Seeprae, the Deputy Governor for Marketing Communications at TAT, alongside Mr. Krid Pattanasan, Head of Government Relations at Thai AirAsia. Over 100 influential Key Opinion Leaders (KOLs) hailing from China and Singapore participated in this gathering, aimed at promoting Thailand’s tourism sector.
The attendees were notable influencers who collectively boasted a follower count surpassing one million, which highlights their substantial online reach and impact. These KOLs experienced meticulously crafted itineraries, designed not only to spotlight the diverse cultural heritage, exquisite cuisine, and stunning natural landscapes of Thailand but also to align with TAT’s overarching narrative encapsulated in the promotional slogan, “Amazing Thailand, Your Stories Never End.” This alignment underscores the intent to present a comprehensive picture of what Thailand has to offer, appealing to potential visitors.
The core objective of the networking dinner was to revitalize interest in Thailand’s tourism as the year drew to a close. TAT aimed to harness the extensive audience of the influencers present, leveraging their platforms to disseminate engaging content about Thailand’s attractions. The expectation was that the experiences shared by these KOLs across various social media outlets would resonate with their followers, effectively broadening the reach of Thailand’s tourism messaging and inviting potential travelers to explore the country.
In summary, this event was a strategic initiative by TAT and Thai AirAsia to utilize the influence of prominent KOLs to enhance Thailand’s visibility as a premier travel destination, fostering a strong narrative around its captivating experiences and further boosting tourism engagement in the future.
