The issue of ‘overtourism’ has been a concern for several years, with the UN World Tourism Organization advocating for responsible management of tourism growth to benefit communities. In Thailand, improving infrastructure in less-visited regions, such as transportation networks and eco-friendly accommodations, can help disperse tourists from overcrowded areas. Promoting lesser-known destinations and cultural sites through targeted marketing campaigns and collaborations with local communities can offer a wider range of experiences and distribute economic benefits more evenly.
Cooperation with local communities and implementing measures like off-season travel and digital ticketing can help manage tourism flow and mitigate the negative effects of overtourism. Successful examples of conservation and tourist management, such as the protection of mountain gorillas in Rwanda and managing visits to architectural sites in Barcelona, demonstrate the potential for sustainable tourism practices. However, challenges like rising property prices and economic overdependence on tourism must also be addressed to ensure long-term balance in the industry.
By investing in sustainable infrastructure development, promoting a variety of destinations, and implementing responsible tourism practices, Thailand can address the issue of overtourism and create a more sustainable industry. Encouraging visitors to explore lesser-known areas and working closely with local communities can help spread the benefits of tourism more evenly while preserving cultural and natural heritage. Collaboration between government, businesses, and communities is key to achieving a balance between tourism growth and responsible management in the future.
