The Thailand Golf Travel Mart 2024, launched by TAT in Bangkok, promotes Thailand as a leading golf destination with networking events, showcasing premier courses and enhancing the nation’s tourism economy.
Key Points
The Tourism Authority of Thailand (TAT) launched the Thailand Golf Travel Mart (TGTM) 2024 in Bangkok from September 17-19, positioning Thailand as a premier global golf destination. The event aimed to showcase the country’s top sports and hospitality offerings.
TGTM 2024 featured 63 golf holiday specialists, 59 Thai exhibitors, and 31 foreign media, with activities including a Networking Golf Inspection at Siam Country Club and B2B sessions at Hyatt Regency Bangkok Sukhumvit.
- TAT introduced the "Amazing Thailand: Your Stories Never End" campaign, highlighting over 250 golf courses, including notable events like the Honda LPGA Thailand and promotions like “Amazing Golf in Southern Thailand” to enhance local golfing experiences.
The Thailand Golf Travel Mart (TGTM) 2024 was launched by the Tourism Authority of Thailand (TAT) in Bangkok, from September 17 to 19, 2024, with the objective of positioning Thailand as a premier international golf destination. This B2B marketplace event underscores the strategic significance of golf tourism, which is a vital component of the country’s economic landscape. Mr. Nithee Seeprae, TAT’s Deputy Governor for Marketing Communications, articulated the event’s purpose by highlighting the importance of showcasing Thailand’s excellent sports infrastructure and hospitality services.
At TGTM 2024, a diverse lineup of 63 golf holiday specialists and 59 exhibitors, including notable golf courses and accommodation providers, came together alongside 31 foreign media representatives. The festivities commenced with a Networking Golf Inspection and Tournament at the renowned Siam Country Club, and were followed by a Welcome Dinner that took place at Topgolf Megacity. The second day of the event featured intensive B2B sessions and various networking opportunities hosted at the Hyatt Regency Bangkok Sukhumvit Hotel, facilitating valuable business interactions among industry stakeholders.
Further adding to the promotional efforts, Mr. Siripakorn Cheawsamoot, TAT’s Deputy Governor for International Marketing, introduced the “Amazing Thailand: Your Stories Never End” campaign during the opening ceremony. This initiative aligns with the promotion of more than 250 golf courses available throughout the kingdom, accommodating golf enthusiasts of all skill levels. Among these courses are hidden treasures such as the Gassan Legacy Golf Club and the Royal Creek Golf Club. Additionally, the presence of internationally recognized golf events, like the Honda LPGA Thailand, bolsters Thailand’s status as a major player in the global golf tourism arena. TAT’s “Amazing Golf in Southern Thailand” campaign is yet another effort to encourage domestic tourism and to promote the enjoyment of golfing experiences among local communities.
In summary, TGTM 2024 stands as a testament to Thailand’s commitment to enhancing its profile as a world-class golf destination, fostering business relationships within the industry, and promoting sustainable tourism practices that benefit the economy while showcasing the country’s unique offerings.
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