Trip.com Group, in collaboration with the Tourism Authority of Thailand and business partners, has launched a new livestreaming centre aimed at showcasing and offering the best travel experiences for users. The centre will focus on leveraging Thailand’s active social media user base and its status as a top travel destination in the region. This move has the potential to elevate travel in Asia to new heights by engaging with passionate travelers through the power of livestreaming.
The Asia Live Streaming Centre will serve as Trip.com Group’s regional hub, broadcasting daily content in Thai on social media channels to start and later in English for international audiences. The Group intends to partner with hotels, local attractions, and businesses in Thailand to showcase various travel products and deals. The livestream content will focus on high-quality products listed on Trip.com’s Trip.Best ranking list, allowing global travelers to easily select the best experiences a destination has to offer.
By providing a comprehensive, one-stop marketing solution, the livestreaming content will increase exposure and provide additional sales channels for business partners. This complements Trip.com Group’s existing marketing initiatives such as mega sales, exclusive collaborations with social influencers in Thailand, and food tourism campaigns. The goal is to engage with travelers through livestreaming and showcase the diverse and unique travel experiences that Thailand has to offer.
