The Maha Songkran World Water Festival 2024 in Bangkok will highlight Thai culture, traditions, and soft power with grand parades, performances, and environmentally sustainable activities, boosting tourism revenue. The event, scheduled from 11-15 April, is a collaboration between various government ministries and the Tourism Authority of Thailand.
This extravaganza aims to showcase Thailand’s rich culture and tradition on a global scale, celebrating the traditional Songkran festival and promoting Thai cultural heritage. The festival’s rebranding as the “Maha Songkran World Water Festival 2024” demonstrates Thailand’s efforts to showcase its cultural heritage and soft power worldwide.
The event is expected to be among the top 10 global events, attracting visitors to experience the vibrant celebrations and immerse themselves in Thai traditions. With a focus on sustainability and cultural exchange, the festival will offer a memorable experience for both locals and tourists alike.
Source link : Songkran rebranded as “Maha Songkran World Water Festival 2024”
