The Tourism Authority of Thailand (TAT) is participating in ITB Berlin for the 49th time with an exciting program that includes two major events. The presence of Her Royal Highness Princess Ubolratana and Prime Minister H.E. Mr. Srettha Thavisin will add prestige to these events. TAT’s program will feature Princess Ubolratana, painting activities, and a networking event with the Prime Minister, as well as the Thailand Mini Mart showcasing Thai suppliers.
The Thailand Mini Mart will highlight sustainable tourism offerings, emphasizing TAT’s commitment to shaping tourism supplies towards high value and sustainability. Initiatives such as the Sustainable Tourism Acceleration Rating system and Thailand Tourism Awards categories focusing on low-carbon and sustainability are part of TAT’s efforts to promote sustainable tourism practices. This commitment is reflected in their participation at ITB Berlin 2024.
TAT’s strong Thai delegation at ITB Berlin 2024 demonstrates their dedication to promoting Thailand as a sustainable tourism destination. Princess Ubolratana and Prime Minister H.E. Mr. Srettha Thavisin will be part of the high-profile events, along with activities such as painting and networking opportunities. The Thailand Mini Mart will showcase Thai suppliers offering sustainable tourism options, aligning with TAT’s goal of promoting responsible and sustainable tourism practices.
